Download the OTT & Linear Playbook

Gain a Unified View of TV Ad Measurement Across Platforms

People are increasingly cutting cords and streaming TV every year, which brings advertisers new opportunities to reach and convert more customers. However, OTT platforms alone are not equipped to show additional reach achieved by OTT advertising over linear, nor can they identify top performing publishers and platforms across the board.

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Unify OTT & Linear TV Ad Measurement

iSpot’s Unified Measurement provides a holistic view of incremental reach and conversions measured across platforms. With Unified Measurement, you can:

  • Prove the added value of OTT advertising
  • Identify top performing platforms in terms of reach and conversions
  • Optimize the performance of OTT ads toward business outcomes

Drive Incremental Reach and Conversions with More Intelligent OTT Advertising

On average, advertisers using Unified Measurement drive an additional 5% incremental reach with OTT advertising, with one brand achieving 22% more conversions with OTT advertising than through Linear TV advertising alone.