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A New Era of TV Currency & Measurement

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TV Disrupt 2022: 7th Annual Event

Join our premier virtual event on Wednesday, April 20th from 12:00-1:50pm ET to explore a range of topics, insightful perspectives and real use cases that will help you navigate a pivotal year of TV advertising transformation.

Over the years, iSpot has armed advertisers with a series of events, most notably, the Pre-front, where we brought together the most innovative brands, agencies, and networks. Our immersive virtual summit, TV Disrupt, is the Pre-front reimagined. TV Disrupt aims to educate advertisers on how to prepare for the new era of TV currency and measurement.

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Event Speakers

Kelly Abcarian
EVP of Measurement & Impact
Mike Katz
Chief Marketing Officer
Andrea Zapata
EVP & Head of Research, Data & Insights
Travis Scoles
SVP, Advanced Advertising
Lauren Sutkowski
Head of TV & Branded Content Marketing
Amy Bartle
Head of Media
Jonathan Low
Senior Director, CTV Partnerships
Tracey Scheppach
Chief Executive Officer
Emily Wood
VP, Business Development
Sean Muller
Chief Executive Officer
Annual Event

This is iSpot's 7th year hosting the event, the first 3 were branded "iSpot Pre-Front"


Expected attendance is 500+ tuning in across brands, agencies, and TV networks


Attendance is primarily focused on brands - typically over 100 brands are represented


Hear from 10 industry-leading speakers in 7 sessions across an action-packed 110 minutes

Event Agenda

12:00PM-12:10PM ET
TV Disrupt Kick Off
Sean Muller, Founder & CEO
iSpot Founder & CEO, Sean Muller, sets the TV Disrupt 2022 stage outlining the 3 key areas of currency and measurement innovation required for future-proof TV advertising.

12:10PM-12:30PM ET
Upfronts in the Age of Alternative Currency
Fireside chat with Kelly Abcarian, EVP Measurement & Impact
The TV industry is at ground zero of incorporating alternative measurement currencies into the all-important upfronts this year. Kelly Abcarian, a key driver and change-maker associated with this seismic shift in media buying and planning behavior, sits down with Sean Muller to provide a glimpse into the massive operational and strategic lift it took to get here. This includes shedding light on the 60+ alternative currency advertiser test and learns conducted with leading holding companies in support of the Olympics and Q1 scatter buys.

12:30PM-12:45PM ET
Test and Learn: Alternative Currency in Action
Keynote with Lauren Sutkowski, Head of TV Marketing and Branded Content Marketing
As a participant in NBCU’s test-and-learn pilot, Wayfair is one of few brands with firsthand experience using alternative TV currency. Hear directly from the Head of TV Marketing how Wayfair is refining their strategy for the 2022/23 Upfront based on key takeaways from the test and learn. Through the buy-side perspective, you’ll uncover innovative approaches to leverage in the new era of TV currency and measurement.

12:45PM-1:00PM ET
Unlocking TV and Streaming ROAS with Cross-Screen Measurement
Keynote with Amy Bartle, Head of Media
TaxAct, a leading tax preparation software company, relies on fast, accurate and actionable cross-screen measurement to maximize video ad impact within a few short months. From conversion-based optimizations across linear and streaming at the publisher level to competitive intelligence and off-season planning, discover why modern TV measurement is core to TaxAct’s marketing strategy.

1:00PM-1:10PM ET
Shaping the Future of CTV Buying and Measurement
Fireside chat with Jonathan Low, Senior Director, CTV Partnerships
With the dramatic surge in streaming viewership and ad spend, measuring reach, frequency, overlap and incrementality across linear and CTV is crucial for marketers to get a true read of advertising performance. Join this forward-thinking fireside chat with Jonathan Low and Emily Wood, VP of Business Development at iSpot, to learn how The Trade Desk is preparing the CTV ecosystem for the future with trustworthy and transparent measurement.

1:10PM-1:30PM ET
Network Perspective: TV Currency of Today and Tomorrow
Panel discussion with Andrea Zapata, EVP/Head of Research, Data & Insights, and Travis Scoles, SVP, Advanced Advertising
Get the network perspective on today’s burgeoning multi-currency TV marketplace in this thought-provoking panel moderated by Tracey Scheppach, CEO of Matter More Media. Learn how WarnerMedia and Paramount are approaching the vetting of alternative currencies, their collaboration on this year’s March Madness NCAA Basketball Tournament and how it is driving their approach to this year’s upfront.

1:30PM-1:45PM ET
The DNA of Disruption: A T-Mobile Story
Fireside chat with Mike Katz, CMO
Mike Katz, Chief Marketing Officer at T-Mobile, sits down with Sean Muller for a fireside to discuss why disruption is core to the T-Mobile brand. From shaking up the TV advertising status quo to redefining what it means to be a telecommunications brand, you’ll discover how T-Mobile’s unique approach to marketing has helped the brand grow and differentiate itself in a hyper-competitive and rapidly-evolving market.

Register for TV Disrupt 2022


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