TV DISRUPT 2021

A Premier Virtual Event

Hosted by
Tuesday, May 25th, 2021 @ 12:00P ET

REGISTER

Accelerating the Transformation of TV and Streaming Ad Measurement

The disruption and challenges of 2020 forced TV advertisers to evolve at a break-neck pace, and more change is coming. With all eyes on ROI; gut decisions on creative, rigid upfront commitments, measurement based solely on GRPs, and fragmented visibility into cross-platform performance won’t cut it anymore. The time is now to make TV advertising more efficient.

Discover Innovations in Data-Driven TV Advertising

Over the years, iSpot.tv has hosted a series of events (most notably: Pre-front), to arm senior marketers with examples of how top brands, agencies and TV networks are modernizing TV advertising. Our upcoming immersive virtual summit, TV Disrupt, is Pre-front reimagined.

What to Expect?

Join us to learn how leaders in the space are pushing performance-based TV advertising to new levels. From analyzing emotional responses to creatives, to using real-time data to measure cross-screen ROAS, you'll gain unique and valuable perspectives on the industry's most pressing topics.

TV Disrupt 2021 Speakers

Peter DeLuca

Chief Creative Officer

Sarah Welch

Chief Marketing Officer

Tory Pachis

Department VP, Marketing

Julian Zilberbrand

EVP Advanced Media

Radha Subramanyam

President & Chief Research & Analytics Officer

Whitney Pouliot

Assistant Marketing Manager

Sean Muller

Founder & CEO

Peter Daboll

Chief of Insights

Event Agenda

12:00PM-12:05PM ET
TV Disrupt Kick Off
Kick off w/ Sean Muller, Founder & CEO

12:05PM-12:25PM ET
Building Brand and Creating Demand ‘Uncarrier’ Style
Fireside chat w/ Peter DeLuca, Chief Creative Officer

Join iSpot CEO, Sean Muller, as he sits down with Chief Creative Officer at T-Mobile, Peter DeLuca, to discuss the evolution of T-Mobile advertising and the revolutionary “Uncarrier” campaign. You’ll discover how T-Mobile leverages data-driven TV advertising and creative messaging to build the brand, support merger communications, and product launches to gain an edge on the competition, and generate more demand.

12:25PM-12:45PM ET
How Amica Insurance Invests in Streaming Video to Increase Conversions: A Case Study
Keynote w/ Tory Pachis, Department VP, Marketing & Whitney Pouliot, Assistant Marketing Manager

Learn how Amica, a leading mutual insurance company, complements linear TV buys with OTT ads to increase the reach and conversions of cross-platform campaigns. From gaining visibility into deduplicated reach to identifying top-performing OTT publishers and creative lengths, you’ll get an in-depth look at how the team leverages powerful insights to justify and optimize cross-platform TV ad investments.

12:45PM-1:05PM ET
How CarGurus Proves TV’s Cross-Channel Impact: A Case Study
Keynote w/ Sarah Welch, Chief Marketing Officer

At CarGurus, sophisticated, multi-touch attribution was second nature for their digital marketing channels but they initially struggled to bring the same level of rigor to their TV measurement to prove TV was driving business results, not just awareness. Learn directly from the CMO how the CarGurus team integrates granular TV ad data into their attribution models to prove TV ad exposure leads to higher overall conversion rates and lower cost per acquisition for cross-channel campaigns.

1:05PM-1:25PM ET
SPOTLIGHT: Network Media Innovation
Panel discussion w/ Radha Subramanyam, Chief Research & Analytics Officer and Julian Zilberbrand, EVP Advanced Media

Join this guided discussion to discover cutting-edge advancements in TV advertising from innovative minds at ViacomCBS. Through their unique perspectives, you’ll learn how research and analytics are at the center of the network’s data-driven tune-in strategy, and the vision behind the game-changing connected video ad platform, ViacomCBS InView.

1:25PM-1:35PM ET
Empowering Messaging in Times of Unrest
Fireside chat w/ Peter Daboll, Chief of Insights

2020 redefined what it means to be a brand in the 21st century. With empathetic actions and empowering messages, brands rose to the occasion time and time again. Join Peter Daboll as he imparts lessons from the new wave of creative messaging in TV and video ads.

Reserve Your Spot

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Questions? Contact us at: events@ispot.tv