Accelerating the Transformation of TV and Streaming Ad Measurement
The disruption and challenges of 2020 forced TV advertisers to evolve at a break-neck pace, and more change is coming. With all eyes on ROI; gut decisions on creative, rigid upfront commitments, measurement based solely on GRPs, and fragmented visibility into cross-platform performance won’t cut it anymore. The time is now to make TV advertising more efficient.
TV Disrupt 2021 Speakers
Chief Creative Officer
Chief Marketing Officer
Department VP, Marketing
EVP Advanced Media
President & Chief Research & Analytics Officer
Assistant Marketing Manager
Founder & CEO
Chief of Insights
Join iSpot CEO, Sean Muller, as he sits down with Chief Creative Officer at T-Mobile, Peter DeLuca, to discuss the evolution of T-Mobile advertising and the revolutionary “Uncarrier” campaign. You’ll discover how T-Mobile leverages data-driven TV advertising and creative messaging to build the brand, support merger communications, and product launches to gain an edge on the competition, and generate more demand.
Learn how Amica, a leading mutual insurance company, complements linear TV buys with OTT ads to increase the reach and conversions of cross-platform campaigns. From gaining visibility into deduplicated reach to identifying top-performing OTT publishers and creative lengths, you’ll get an in-depth look at how the team leverages powerful insights to justify and optimize cross-platform TV ad investments.
At CarGurus, sophisticated, multi-touch attribution was second nature for their digital marketing channels but they initially struggled to bring the same level of rigor to their TV measurement to prove TV was driving business results, not just awareness. Learn directly from the CMO how the CarGurus team integrates granular TV ad data into their attribution models to prove TV ad exposure leads to higher overall conversion rates and lower cost per acquisition for cross-channel campaigns.
Join this guided discussion to discover cutting-edge advancements in TV advertising from innovative minds at ViacomCBS. Through their unique perspectives, you’ll learn how research and analytics are at the center of the network’s data-driven tune-in strategy, and the vision behind the game-changing connected video ad platform, ViacomCBS InView.
2020 redefined what it means to be a brand in the 21st century. With empathetic actions and empowering messages, brands rose to the occasion time and time again. Join Peter Daboll as he imparts lessons from the new wave of creative messaging in TV and video ads.