The key to successfully expanding into streaming TV advertising is having quality audience and performance insights. It sounds straightforward, but there are many limitations when it comes to reporting across the fragmented TV and streaming landscape.
This guide outlines the most common hurdles brands and agencies encounter when extending linear TV advertising to streaming, which can be overcome through unified, cross-platform measurement.
- Unknown Audience
- Linear & Digital Divide
- Frequency Oversight
- Fragmented Reporting
- Measurement Misalignment
- Slow Data