Discover the main objectives of the iSpot and YouTube measurement partnership, including enabling cross-media reach reports and statistical deduplication for linear TV and YouTube within the iSpot measurement platform.

Join Allison Moulton, Senior Strategic Partner Development Manager at Google, and Holly Lun, Senior Vice President of Brand Partnerships at iSpot, as they delve into the dynamic world of cross-media advertising measurement and the innovative partnership between iSpot and YouTube. Learn more about the iSpot and YouTube measurement partnership, its objectives, and the impact it has on advertisers and marketers. Allison will shed light on the motivations, benefits, and unique features of this collaboration, offering valuable insights for the advertising industry.

Discover the answers to critical questions that drive success in advertising, such as ensuring ad creatives connect effectively with audiences and how to measure that success. Join Erin Bohlender, a Director of Brand Strategy at Innocean, and Peter Daboll, the Chief of Strategy and Insights at iSpot.tv and former CEO of Ace, as they take a deep dive into the nuances of measuring TV ad creative success, shedding light on the core elements contributing to the agency’s achievements.

Delve into a thought-provoking session featuring industry leaders and experts who are shaping the future of TV advertising and learn about the evolving landscape of new TV currency.

Join David Levy, CEO of OpenAP, Lisa Herdman, SVP, Executive Director Video Investment and Marketplace Intelligence at RPA and Geoff Ferguson, Senior Business Development Director at iSpot as they share insights on the key developments and trends in the TV industry that have given rise to new TV currency. With Jason Damata, Founder at TVREV, moderating the discussion, you'll gain valuable perspectives on the definition of "new TV currency," OpenAP's role in advancing audience measurement, and the challenges of standardization in a multi-platform world.