Watch On-Demand Agenda Speakers About

TV Transparency Series

Boston

October 11th | 3:00-8:00PM ET

TV Transparency Series | Boston

Spend an afternoon learning about the latest trends, challenges and innovations in cross-platform TV measurement. Join iSpot at the iconic Prudential Center to discover best practices from leading brands and connect with industry peers alongside breathtaking views at the View Boston Observatory. Get ready to elevate your TV measurement strategy with lessons from advertising’s most dynamic innovators.

Event Details:
Date: Wednesday, October 11th
Time: 3:00-8:00 pm ET
Location: View Boston Observatory, Prudential Center, 800 Boylston Street, Boston, MA 02199

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What to Expect at iSpot’s TV Transparency Series:

  • Unlock strategies for verifying incremental reach, driving business outcomes, benchmarking creative impact, and more.
  • Make meaningful connections with other advertising trailblazers from renowned brands, agencies, and publishers.
  • Post-session, enjoy crafted cocktails, delectable bites and networking from Prudential Center’s newly-opened View Boston Observatory.

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Agenda & Speakers

Discover actionable insights, innovative measurement strategies and unique perspectives from industry experts.

3:00-3:30 PM
Registration
3:30-4:00 PM
The Power of Data: SimpliSafe's Journey to Efficient TV Advertising
The landscape of TV and video advertising is undergoing a rapid transformation, and SimpliSafe is at the forefront of this evolution.

Join Nicholas Giorgio, Director of Customer Acquisition at SimpliSafe, and Scott Braley, Regional Director of Brand Partnerships at iSpot.tv, as they delve into the dynamic world of TV advertising optimization. Discover how SimpliSafe has harnessed the power of data to re-allocate and optimize over 25% of their TV and streaming advertising spend, all by connecting response rates to cost through iSpot's conversion data.
Nicholas Giorgio
Nicholas Giorgio
Director of Customer Acquisition
SimpliSafe
4:00-4:30 PM
Navigating New TV Currency with Wayfair
As a participant in NBCU’s test and learn, Wayfair is one of few brands with firsthand experience using new TV currency.

Join Lauren Sutkowski, Head of TV and Branded Content Marketing at Wayfair, and Steve Murtos, SVP of Brand Partnerships at iSpot as they delve into Wayfair's innovative approach to TV ad measurement. See how granular iSpot data and new currency are playing pivotal roles in the brand’s growth strategy. Lauren will provide an overview of Wayfair's unique approach to measuring the effectiveness of TV advertising campaigns, emphasizing its significance as a key driver of growth within the organization.
Lauren Sutkowski
Lauren Sutkowski
Head of TV & Branded Content Marketing
Wayfair
4:30-5:00 PM
Unveiling the Dynamics of Live Sports on TV
Live sports have been one of the threads holding linear viewership together. However, fragmentation resulting from the proliferation of streaming ad inventory and sports channels is making it increasingly difficult to accurately measure audiences and the impact of ad dollars. Don’t miss this opportunity to hear from industry leaders as they discuss the current state of live sports on TV, including the measurement challenges and opportunities that lie ahead.
Carrie Braverman Drinkwater
Carrie Braverman Drinkwater
U.S. Chief Investment Officer
Mediahub Global
Kemal Bokhari
Kemal Bokhari
Head of Data, Measurement and Analytics
DISH Media
Brian Costello
Brian Costello
Head of Performance Driven Marketing - Corporate Brands
General Motors
5:00-5:30 PM
Guided tour of View Boston Observatory
5:30-7:30 PM
Networking Happy Hour
Watch On-Demand
Session 0
The Power of Data: SimpliSafe's Journey to Efficient TV Advertising
Hear from Nicholas Giorgio, Director of Customer Acquisition at SimpliSafe, and Scott Braley, Regional Director of Brand Partnerships at iSpot.tv, as they delve into the dynamic world of TV advertising optimization. Discover how SimpliSafe has harnessed the power of data to re-allocate and optimize over 25% of their TV and streaming advertising spend, all by connecting response rates to cost
Session 1
Navigating New TV Currency with Wayfair
Hear from Lauren Sutkowski, Head of TV and Branded Content Marketing at Wayfair, and Steve Murtos, SVP of Brand Partnerships at iSpot as they delve into Wayfair's innovative approach to TV ad measurement. See how granular iSpot data and new currency are playing pivotal roles in the brand’s growth strategy. Lauren will provide an overview of Wayfair's unique approach to measuring the effectiveness of TV advertising campaigns, emphasizing its significance as a key driver of growth within the organization.
Session 2
Unveiling the Dynamics of Live Sports on TV
Live sports have been one of the threads holding linear viewership together. However, fragmentation resulting from the proliferation of streaming ad inventory and sports channels is making it increasingly difficult to accurately measure audiences and the impact of ad dollars. Don’t miss this opportunity to hear from industry leaders as they discuss the current state of live sports on TV, including the measurement challenges and opportunities that lie ahead.

Questions? Contact us at events@ispot.tv