Insights Center

This NFL TV Ad Insights Center from iSpot is your resource for the most up-to-date TV ad trends, takeaways and top performers from 2022-23 NFL programming. Track week-by-week TV ad impressions to uncover how NFL viewership compares to last season. Download weekly NFL reports to uncover more in-depth TV ad performance highlights, including top industries, brands and creatives. Continue to check back for the latest updates to discover what creative and media trends surface on the road to Super Bowl LVII.

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Weekly NFL TV Ad Impressions (Year-Over-Year)

As the season progresses, keep an eye on changes in TV viewership with week-by-week comparisons to last year’s NFL season.
Total Ad Minutes
Total Airings
Unique Creatives

Download Weekly NFL Reports

Get the play-by-play on NFL TV ad action. From impressions and spend to the top brands and creatives, download weekly reports to gain exclusive insight into the TV ad performance trends that emerge during the 2022-23 NFL season.
Industry Insights
Brand Insights
Creative Insights
The insights featured on this page and in the weekly reports do not include any Amazon Prime Thursday Night Football games as iSpot does not have authorization to measure those.
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